Airtel’s Wynk Music app has been surpassed the 75 million app installations mark – a huge achievement in a short time.
The over-the-top (OTT) music app from Airtel was launched in 2014 and according to latest numbers revealed by Airtel, it has a collection of over three million songs, including music in 12 Indian regional language.
Wynk also revealed that music in languages such as Tamil, Telugu, Punjabi, and Kannada accounted for a majority of the growth in the regional content.Contributing over 3 percent of the overall music streaming, the remixed versions of Bollywood classics continued to grow popular on the streaming platform. Airtel is also highlighting that 13 percent of its active users are from rural India, and these contribute nearly 10 percent of all the overall streams.
Sameer Batra, CEO, Wynk, said they were gratified to see the overwhelming response from their users.
“While overall music from Bollywood continued to rule, it was Indian regional music streams on Wynk that stole the show and grew by over 100 percent,” the company said.